There is no doubt that there is an obesity problem in this country. You know that it must be bad when even the republican party is not disputing its existence. And right behind all the obese adults is an entire generation of obese kids who are being brought up on fast food, starbucks and savvy marketing.
In a study that was just put out in the Journal of Pediatrics; the nutrient poor foods that are killing our country end up in the mouths of the youth because of the the way it is sold to their senses and popular sentiment.
Endorsement Deals...
That is right, Singers and Actors on the red carpet and the Billboard top 100 are selling McDonalds. But its not just that. According to the study, frickin astronomical deals are being signed for companies like Pepsi, Taco Bell, Doritos, Chilis', Pizza Hut.. the list goes on and on.
Beyonce signed a 50 MILLION dollar deal with Pepsi in 2012!
Even though you may be blind to this now, just open your eyes and look. Super Bowl for example. This is a Sugar Sweetened Beverage Buffet of Marketing, all staring your favorite actors and singers. Even I didn't understand why big time actors were doing commercials for shitty food companies like Payton Manning and Papa Johns until I read this study. Although his deal was not listed, I am sure he is making a pretty nice retirement just on the commercials alone!
Obesity is going to cost this country, you and me, BILLIONS over the next 50+ years. That is money coming out of our pockets that will go to fund the marketing campaigns of these fake ass food companies. If you are not pissed off by this study than you should at least be concerned. The fight against obesity and the processed food industry starts right at home. You can get educated, inform others and live the cleanest life you can to help buck the trend.
Baseline:
High Knee Pull
Quad Pull
Hip Cradle
Plyo Step W/ Arm Swing
High Knees
Butt Kickers
Figure 4 Drill
Side Shuffle
Carioca
Falling Starts
Banded Buddy Pulls
3X
10 Banded Row
10 Band Pull Aparts
5 Strict Pull Up
WOD:
"Helen"
3 Rounds For Time
400m Run
21 KBS 53/35
12 Pull Ups
Cash Out:
10 Turkish Get Ups on Each Side
